It's no secret that fast-changing digital environments are disrupting traditional retailing, transforming the way consumers shop. So it was fitting that the Women in Property’s latest event showcased ‘The Grove’, Kiwi Properties newly finished dining precinct which is integrated with Sylvia Park shopping centre. Helen Hollis, leasing executive for Kiwi shared details from the initial stages of designing the concept and the planning process. Sharee Aitken, our Property Consultant, discusses the innovation behind this new dining destination.
The Grove is a unique space because it offers so much more variety than before. Now shoppers and locals are spoilt for choice with 10 fabulous eateries all in one space within Sylvia Park.
Kiwi Property have put a lot of planning into what their customer wants in a shopping experience. This really centres around providing sustainable and healthy food options that differ from what is offered at traditional or typical food courts. Designing a physical and social experience was a key goal in developing The Grove with the aim to create an experience that you can’t get when solely shopping online.
One of the dining destinations within The Grove offers a variety of relaxed spaces making up ‘The Little District’. Customers can enjoy items from three specialty outlets serving up a combined menu of food and drink. Considered the first micro-precinct of its type in Auckland city, Sylvia Park is the perfect spot for this innovative ‘all under one roof’ establishment - demonstrating how Kiwi Property are staying ahead of the retail game.
Little District offers an all-day café style menu, with barista made coffee and a range of other craft beverages at The Municipal Coffee Company. They focus on modern cuisine, local and imported craft tap beer is on offer, boutique wines, seasonal cocktails from Parklane Bar & dispensary and wood fired gourmet Pizza with shared plates from The Market Square Kitchen.
We were able to see the design concepts for The Grove from the master planning stages. These provided great insights around evolving trends in retail and the importance of integrating key office assets with retail precincts.
If you are looking for a career working for an owner developer of shopping centres, exposure to retail leasing is imperative. There are many pathways to get this kind of experience from the ground up. Whether you work as a sales assistant in a retail store moving into management, work as a retail leasing sales agent for a specialised professional services business or if you apply for positions that involve working for the centre management team based on site. Through each of these career paths you will be exposed to the daily operations of a fast-paced retail asset, building your skills in leasing documentation, negotiations, stakeholder management, budgeting, tenant profile demand and more.
Have you visited The Grove at Sylvia Park? If so what did you like about your experience? Let us know in the comments box below.
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